kaypar jewels.
WHAT FLAIR DID:
brand development
logo design
packaging design
signage design
print marketing
jewelry photography
Kaypar Jewels: 30+ years in the diamond industry, first retail shop. Working along with Rivky Freund Interiors, Flair crafted a premium brand that married the aesthetics of the interior design with the brand message. From the store signage, to the packaging, to the ads; every interaction feels luxurious. The upscale, immersive experience makes every customer feel like royalty. | Winner of the BAM Branding Award 2025.
"We at KAYPAR JEWELS have over 30 years of experience in the jewelry and diamond industry, but we've never had a storefront. When we opened our shop, we knew branding would be key to being seen and known. We didn't know much about Flair, but something told us this was the right choice; and we're so glad we went with it! From start to finish, Mrs. Werber delivered one beautiful cohesive brand. She has the knowledge and skill to bring out the best of what you have to offer."
The Kaypar Team